Instead of funding tree planting in Indonesia, wind farms in China or methane capture right here at home, S.F.-based Village Green (of "Green My Vino" fame) is trying a different route - selling directly to consumers permits from the fledgling carbon cap and trade market just starting up in the U.S. Northeastern states.
Buy a permit, rip it up
The Regional Greenhouse Gas Initiative (RGGI) makes power plants hold one permit for each ton of carbon they emit.